Yankee Candle Company Advertising campaign

4 separate advertisements including magazine, poster, billboard, and social media posts. 

The Yankee brand is already polished and recognizable. My objective was to take the more sophisticated branding Yankee candle has created and contrast it. With little elves that correspond to their candle product. Creating engagement with the brand. For example the candle honey blossom has a elf with a purple dress and a welcoming demeanor. Above is 3 posters and on the right is a magazine left-page.